ARSBC 2024

Sept. 4 & 5

The Classic Center

300 N Thomas St, Athens, GA 30601


Registration is now open. Take advantage of lower cost early registration options.

  • Early bird general registration: $200 until June 15th
  • Discounted early registration for students and county agents: $150 until July 15th
  • Regular registration: $250 until August 20th
  • In person registration: $300 after August 20th

Optional Beef Reproduction Lab, Thursday afternoon – $45

This program has been submitted for RACE approval (but is not yet approved) for 12.5 hours of continuing education credit in jurisdictions which recognize RACE approval.

Registration Link

Hotel Information

Hyatt Place Athens

412 N Thomas St, Athens, GA 30601

Phone: (706)425-1800

Group Booking Link

Conference rate of $159 plus tax available through Aug. 2

The Hyatt Place is connected to The Classic Center where the meeting will be held.


Homewood Suites by Hilton Athens

750 E Broad St, Athens, GA 30601

Phone: (706)548-3500

Group Booking Link:

Conference rate of $159 plus tax available through Aug. 4

The Homewood Suites by Hilton is located across the street from The Classic Center where the meeting will be held.

Program Schedule


Wednesday, September 4, 2024

 08:00 AM – 08:10 AM     Welcome & Introduction – Dean Nick Place

08:10 AM – 09:00 AM     Strategically using reproductive technology to increase profitability

Speaker: Vitor Mercadante

09:00 AM – 09:50 AM     Reproductive management strategies to maximize production in natural service settings

Speaker: Joe Dalton

09:50 AM – 10:10 AM     Break            

10:10 AM – 11:00 AM     Recent developments in estrus synchronization programs

Speaker: Pedro Fontes

11:00 AM – 11:50 AM     Cow herd nutrition during pregnancy: impact on subsequent fertility and offspring performance

Speaker: Philipe Moriel

11:50 AM – 12:15 PM     Putting your estrus synchronization plan into action in small and large herds

 Speaker: Sandy Johnson

 12:15 PM – 1:10 PM       Lunch

01:10 PM – 02:00 PM     Capturing value from genetically superior calves

Speaker: Troy Marshall

02:00 PM – 02:50 PM     Genetic selection for cow fertility and longevity

Speaker: Troy Rowan

02:50 PM – 03:10 PM     Break            

03:10 PM – 03:50 PM     Implementing and being successful in AI and ET programs

                                             Panel: To be announced

03:50 PM – 04:40 PM     Impact of proportion of Bos indicus genetics on productivity of crossbred cows

Speaker: Thiago Martins

04:40 PM – 05:30 PM     Managing herd fertility while grazing fescue

 Speaker: Neal Schrick

05:30 PM – 06:00 PM     Award Presentation

Thursday, September 5, 2023

08:00 AM – 08:50 AM     Novel strategies to identify beef bulls with superior fertility

Speaker: Saulo Zoca

08:50 AM – 09:40 AM     Impact of temperament and stress on reproductive efficiency

Speaker: Kelsey Harvey

09:40 AM – 10:30 AM     Nutritional management of replacement heifers for reproductive success

Speaker: Shelby Rosasco

10:30 AM – 10:50 AM     Break            

10:50 AM – 11:40 AM     Heat stress and cattle fertility

Speaker: Peter Hansen

11:40 AM – 12:30 PM     Managing factors that influence pregnancy success in embryo transfer programs

Speaker: Ky Pohler

12:30 PM                           Adjourn

  Optional Beef Reproduction Lab

UGA Livestock Instructional Arena

2600 S Milledge Ave, Athens, GA 30605


01:30 PM – 04:30 PM


Rotation 1                         Overview of different technologies to analyze semen

                                             Instructor: Saulo Zoca

Rotation 2                         Pregnancy dissection and fetal programming

                                             Instructor: Pedro Fontes and Philipe Moriel


Rotation 3                         Ultrasound technology demonstration

                                             Instructor: Vitor Mercadante and Ky Pohler

Rotation 4                         Optimizing semen handling in AI programs

                                             Instructor: Dan Bush or Nicky Oosthuizen



Joseph Dalton, Ph.D.

Professor, Extension Dairy Specialist, Department of Animal Science, University of Idaho, Caldwell Research and Extension Center;

Pedro Fontes, Ph.D.

Assistant Professor, Extension Specialist, Department of Animal Science, University of Georgia, Athens, GA;

Peter Hansen, PhD 

Distinguished Professor, LE “Red” Larson Professor. Department of Animal Sciences, University of Florida, Gainesville, FL;

Kelsey Harvey, PhD 

Assistant Professor, Department of Animal and Dairy Sciences, Mississippi State University, North MS research and Education Center, Praire, MS;

Sandy Johnson, PhD

Professor, Extension Beef Specialist, Northwest Research and Extension Center, Kansas State University, Colby, KS;

Troy Marshall

Director of Commercial Industry Relations, American Angus Association, St. Joseph, MO;

Thiago Martins, Ph.D.

Assistant Professor in Beef Reproduction, University of Missouri, Columbia, MO; 

Vitor R. G. Mercadante, Ph.D.

Associate Professor and Extension Specialist, Animal and Poultry Sciences, Large Animal Clinical Sciences, Virginia Tech, Blacksburg, VA;

Philipe Moriel, Ph.D.

Associate Professor, Beef Cattle Nutrition and Management, University of Florida – IFAS Range Cattle Research and Education Center; Ona, FL;

Ky Pohler, Ph.D.

Associate Professor, Department of Animal Science, Texas A&M University, College Station, TX;

Shelby L. Rosasco, Ph.D.

Assistant Professor, Extension Beef Specialist, Department of Animal Science, University of Wyoming, Laramie, WY;

Troy Rowan, PhD 

Assistant Professor, Department of Animal Science, University of Tennessee, Knoxville, TN;

Neal Schrick, PhD 

Professor and Head, Department of Animal Science, University of Tennessee, Knoxville, TN;

Saulo Zoca, PhD 

Extension Beef Cattle Specialist – Reproductive Management, Department of Animal Science, Middle Tennessee AgResearch and Education Center, University of Tennessee, Spring Hill, TN;