Nominations are now being sought for the 2026 BRTF Service to Industry Award.
This award was developed to recognize outstanding contributions by those working in the AI industry towards the application or increased use of AI and estrous synchronization by beef producers. The successful nominee’s work should show strong evidence of efforts towards the goals outlined by the Beef Reproduction Leadership Team. This year, one award will be for an outstanding veterinary practice, and a second category will be for an AI service technician of a company, or someone working independently with producers to implement AI programs. Individuals may nominate themselves. We will recognize one winner in each category. Nominations are due September 18, 2026. Announcement of awards will be made in conjunction with the 2026 Applied Reproductive Strategies in Beef Cattle meeting in Des Moines, IA, November 10-11, 2026. Winner(s) to be awarded a cash prize.
The awards committee will be looking for evidence of:
- Shared success between the nominee and producers served.
- Leadership/support and education to new customers
- Promotion of the value of genetic improvement attainable through AI programs.
- Use of sound research-based recommendations to producers
- Evidence of support for the goals of the Beef Reproduction Leadership Team
- Promote wider adoption of reproductive technologies among cow-calf producers.
- Educate cow-calf producers in management considerations that will increase the likelihood of successful AI breeding. (Education in this case is more likely to be one-on-one or by example)
- Educate producers in marketing options to capture benefits that result from the use of improved reproductive
technologies.
Only one nomination should be made per individual. If multiple nominations are received for the same person, the nominators will be allowed to combine them into a single nomination if time allows before the deadline. Otherwise, the first nomination received will be recognized.
Submit a Nomination for the Service to Industry Award
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